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R.O.I

A fresh way to look at exhibitions that ultimately improves results.

The ROI method simplifies exhibition planning by first defining end goals and then outlining clear steps to optimize results during and after the show.

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R

REVERSE ENGEENIRING

Starting with desired outcomes and working backward, every decision, from the smallest detail to strategic choices, is results-driven. From booth design to marketing materials and conversation scripts.

O

ON SITE

Did you know that at least 30% of business opportunities can be allocated outside your booth?

They're in the corridors, coffee queues, and other gatherings. My method teaches you how to identify these opportunities and convert them into quality leads and long-term relationships.

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IN THE MOMENT

Everything that happens at the booth in real-time: how to attract the right audience (and deflect time-wasters), sales tactics, visitors' journey, developing intuitive awareness, and AI tools for improving lead quality.

We'll adopt the "Follow up in the moment" approach

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